However, this specific market is becoming increasingly influenced by the “fashion” factor, so manufacturers are being forced to use the latest items just to keep up with the latest fashion trends.
Again, before going ahead and buying and starting production of a given fabric for the latest generation sports apparel, it is wise to test how this will react to the high temperatures that are typical of dye-sublimation printing.
When selecting the materials to use, it is advisable to opt for “blocked” structures that will limit the risk of shrinkage during the subsequent processing stages.
FLAG – FLEX
Most use of this type of fabric in visual communications is for the production of flags.
This is why the fabric commonly known as “flag” has now replaced the traditional use of wool or polyester “bunting”, also on account of the fact that it does not fray and also allows the (printing) ink to pass through to the reverse side for two-sided flags.
There are many different qualities on the market and, as is often the case, the price is the parameter given most consideration for the choice of material. However, sometimes using products that are slightly more expensive gives you the guarantee of a higher standard of construction, of a better quality yarn, or puts more attention on producing a fabric with a more uniform quality and lower rate of faults.
In light of the truly modest cost of this item, these conditions are reflected in high potential savings by eliminating the need to reprint at a higher cost than the price of the actual fabric!
Stretch fabrics are also used increasingly for visual communications, especially for stand design, for covering structures , or for advertising using frames, where it is essential to use a material that can follow and cover shapes that are often not straight, without any creases or marks.
Knitted fabrics are being used in new markets and gaining more and more market share on account of their increasing potential for new applications.
What’s more, the increase in their applications in recent years has led to the industrialisation of products: the only way to curb costs.